Challenge
Analyzing Sales Data Effectively
Today, taking advantage of the multiple sources of sales data requires intelligent systems that can analyze CRM data, textual information from emails, purchase history. Sales forecasting allows businesses to predict achievable sales revenue and allocate resources accordingly. Systems that use predictive analytics to spotlight important information about customers have become a necessity in the worlds of B2B and B2C sales. Yet, there are many challenges ahead for businesses to effectively leverage artificial intelligence for sales forecasting.
Opportunity
Improving Sales Forecasts with Machine Learning
Machine learning models can accurately predict the buying behavior of prospects and clients. After it has analyzed how each data signal relates to sales outcomes, the algorithm evaluates the next move of a given customer before to rank this evaluation, so it gives accurate forecasts to business analysts. Such predictions enable companies to have a better understanding of buyers journeys as well as exploitable insights to orient their sales strategies.
Prevision.io
Using Prevision.io for Sales Forecasting
Prevision.io provides teams with an automated platform to quickly build and deploy machine learning models according to your enterprise data and target. It allows business analysts to select and blend several machine learning techniques to build the most performant sales forecasting models. Start implementing machine learning in your sales operations to improve sales performance and gain a competitive advantage in your market.